Brand Safety
on Supernova

We have developed processes to ensure that brands advertising with the Supernova platform are displayed alongside other advertisers that are viewed by an engaged audience of creators that respect our Terms and Conditions of use and our Community Standards. This brand safety policy applies to guaranteed bookings across the Supernova platform

Brand Safety Approach

Supernova takes practical action to minimise the risk of ad misplacement on behalf of their sponsors. The processes that form the basis of these activities are outlined below.


Supernova use IAS ad-verification technology across all campaigns to minimise ad misplacement. This technology is used to provide Brand Safety verification and Viewability metrics for campaigns, and is included in our quality checks.

We run Media Rating Council (MRC) accredited verification technology on all our pages (vendor partners may change from time-to-time), which uses semantic keyword analysis to classify content into risk buckets based on six brand safety categories: adult, alcohol, drugs, hate speech, illegal downloads, and offensive language. Where clients have requested extra brand safety measures, we will only target their advertising to content that is classified as low risk within these categories.

Sponsor Buyers also have advanced capabilities within their own technology platforms to exclude keywords or content that they do not want their advertising to appear next to.

Human Moderation

If a creator produces content that contains breaking news of a tragedy, disaster or terrorist incident, our moderator and commercial teams will review it and, if appropriate, remove all ads adjacent to this content.

In some cases where the content is of a sensitive nature, our moderator team will mark the post as sensitive, and our operations team can remove specific advertising from this content at the request of the advertiser.

Our moderator team tag all content with relevant keywords, which enables our operations team to exclude certain keywords from advertisers’ campaigns on request. Supernova identify, flag and remove fraudulent user accounts as part of the Moderator team process.


We have a strong community and a reporting process whereby our community have a right to flag content deemed inappropriate. This immediately gets flagged to our Moderation team for review.

Supernova Network Blacklist

The below listed content categories are prohibited across Supernova content where sponsor adverts are served. Any content identified across these content categories are blocked and added to a blacklist.

  • Adult
  • Offensive Language
  • Hate Speech
  • Illegal Downloads/Streaming
  • Drugs Rating
  • Fake News

Client Blacklists

We adhere to specific whitelists and/or blacklists and customised contextual keyword lists developed in collaboration with our Sponsors.

Take Down Procedure

Despite the procedures we have in place designed to ensure our sponsors’ campaigns appear where our sponsors want them to, if for any reason this is not the case, we have a takedown procedure.

In the event that an ad appears on a website which a client deems inappropriate, sponsors should contact their account team. The campaign will be paused on request from the client whilst the relevant people carry out a full investigation. All take down requests received within UK business hours (Monday-Friday 9am-5.30pm) will be actioned within the same working day, or within the timescales specified in individual terms and conditions, with best endeavours for this to be done immediately. Any take down request falling outside of business hours can be escalated and actioned as per individual client terms and conditions.

The contractual consequences of not taking down an advert in accordance with our Takedown policy are evaluated and agreed with the client on a case-by-case basis.